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http://jonnyboats.wordpress.com/
Name: http://jonnyboats.wordpress.com/
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United Breaks Guitars - A Marketing Case Study In The Making
published 1039 days, 8 hours, 57 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 1040 days, 5 hours, 11 minutes ago
Saturday, July 18, 2009 1:36:14 PM GMT Friday, July 17, 2009 5:22:25 PM GMT
United Breaks Guitars - A Marketing Case Study In The Making
To my surprise, I've found quite a few people who have missed what I think will become one of the classic case-studies in customer management and PR in the web age. It stretches back over a year and involves a talented Canadian folk musician, Dave Carroll, and the story of his trip with his band to perform in Nebraska. The band was forced to check in their guitars as luggage, and used strong hard-sided cases for the purpose. While in transit at Chicago flying on United Airlines, passengers saw United ... (more)
category: News | clicked: 3 | 1 comment | | source: www.webmink.net
tags: PR