NewsPeeps

Half a year ago I blogged about tracking Silverlight support in Google Analytics. I’ve had a lot of reactions on how to track Silverlight support. In my original article I made use of virtual page views to track Silverlight support. But there are different options available to track Silverlight support.

Tracking through Virtual Page Views

When you make use of Virtual Page Views to track Silverlight support you will get inconsistencies in your Page Views. You will get twice as much Page Views as there really are, not the best solution I think.

Tracking through Events

We can also track information in Google Analytics using Events. But it’s difficult to associate this information directly to the amount of visitors. I think using Events for tracking Silverlight support is the second best option we have.

Tracking through User Defined Value

We can also track information using the User Defined Value. This value is directly associated to the visitor. So even if your visitor takes a look at 10 pages, it will only track this value once. But the difficult thing with Google Analytics is the amount of User Defined Values we can have. It’s exactly one. So if you’re already using this User Defined Value for an other purpose, you will have to take advantage of the other options, like Event Tracking or Virtual Page View Tracking.

My preferred way of Tracking Silverlight support is using User Defined Values. If you’re already using the User Defined Value, your best option for tracking is Events.