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All the hype in the world (why PR isn’t enough to build your business)
published 221 days, 17 hours, 4 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 222 days, 15 hours, 10 minutes ago
Friday, July 31, 2009 2:53:10 PM GMT Thursday, July 30, 2009 4:46:56 PM GMT
All the hype in the world (why PR isn’t enough to build your business)
All the hype in the world (why PR isn’t enough to build your business) by Robert Scoble on July 20, 2009 As I travel around the world I see all the hype Twitter is getting. It’s on CNN. It’s on Entertainment Tonight. Everyone in UK seemed to be all atwitter. In Virginia the local TV weatherperson was touting her Tweets. Ad Age today commented that the free publicity alone is worth about $48 million. I think they undercounted it. You couldn’t BUY this kind of hype with $50 million in your pocket. I... (more)
category: News | clicked: 0 | comment | | source: scobleizer.com
tags: business, PR, social media
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Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn « MetricsMan
published 221 days, 17 hours, 4 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 222 days, 17 hours, 41 minutes ago
Friday, July 31, 2009 2:53:10 PM GMT Thursday, July 30, 2009 2:16:06 PM GMT
Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn « MetricsMan
Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn 2009 July Public relations measurement is at a crossroads.  Old techniques are no longer sufficient.  Old metrics are no longer applicable.  Old thinking must be replaced by new.  The need for accountability, and to prove the value of PR and social media programs, has never been greater. As we look to the next year, here are five things to forget and five things to learn about public relations measurement in 2010. (more)
category: News | clicked: 0 | comment | | source: metricsman.wordpress.com
tags: analytics, PR
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History of Advertising and Evolution via Internet | Refuge Design
posted by adminadmin 231 days, 12 hours, 8 minutes ago
Tuesday, July 21, 2009 7:49:00 PM GMT
History of Advertising and Evolution via Internet | Refuge Design
Amazing huh? I think the main concept (excluding the self promo at the end) encapsulates how I view advertising and where it’s going. It’s not just about videos. It’s about content. What content? Your product and/or services. Instead of telling people about your product and/or services, you need to SHARE your product and/or services. This concept is a new concept, it’s one of participation advertising. Youtube is losing money but companies that use it, are making money. Why? Simply because they (Youtu... (more)
category: News | clicked: 0 | comment | | source: www.refugedesign.org
tags: PR
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United Breaks Guitars | Dave Carroll Music.com
posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 235 days, 14 hours, 16 minutes ago
Friday, July 17, 2009 5:41:44 PM GMT
United Breaks Guitars | Dave Carroll Music.com
United Airlines Song Background (short version) In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would... (more)
category: News | clicked: 0 | comment | | source: www.davecarrollmusic.com
tags: PR
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United Breaks Guitars - A Marketing Case Study In The Making
published 234 days, 18 hours, 21 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 235 days, 14 hours, 35 minutes ago
Saturday, July 18, 2009 1:36:14 PM GMT Friday, July 17, 2009 5:22:25 PM GMT
United Breaks Guitars - A Marketing Case Study In The Making
To my surprise, I've found quite a few people who have missed what I think will become one of the classic case-studies in customer management and PR in the web age. It stretches back over a year and involves a talented Canadian folk musician, Dave Carroll, and the story of his trip with his band to perform in Nebraska. The band was forced to check in their guitars as luggage, and used strong hard-sided cases for the purpose. While in transit at Chicago flying on United Airlines, passengers saw United ... (more)
category: News | clicked: 1 | 1 comment | | source: www.webmink.net
tags: PR
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Global Neighbourhoods: Three Reasons why PR folk should love Social Media
published 244 days, 9 hours, 58 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 244 days, 18 hours, 19 minutes ago
Wednesday, July 08, 2009 9:59:28 PM GMT Wednesday, July 08, 2009 1:38:11 PM GMT
Global Neighbourhoods: Three Reasons why PR folk should love Social Media
[KD Paine contemplating the measure of a conversation. Photo by Shel] Yesterday, I wrote about the difficulties of measuring a conversation, thus creating a measurement issue for PR people who use social media, a practice to which I think they have no choice in embracing. My pal KD Paine the measurement maven, has done a good job of refuting some of the issues I raised yesterday. Years ago she and I had a chasm of philosophical differences between us. Now, it's just a few silly feet of cyberspace. We b... (more)
category: News | clicked: 0 | comment | | source: redcouch.typepad.com
tags: PR
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K Street Cafe » Blog Archive » Blog Posts Are the New Press Releases
published 244 days, 16 hours, 14 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 245 days, 13 hours, 52 minutes ago
Wednesday, July 08, 2009 3:43:23 PM GMT Tuesday, July 07, 2009 6:05:23 PM GMT
K Street Cafe » Blog Archive » Blog Posts Are the New Press Releases
July 7th, 2009Blog Posts Are the New Press ReleasesPosted by: Jonathan Rick The staple of public relations is the press release. It’s been around forever; follows generally agreed guidelines for format, content, and length; and still succeeds in its objective to publicize the item in question. And yet, bound by stale conventions that suffocate originality and don’t play well with multimedia, the press release has become obsolete. It’s not that there’s no longer a need to announce big news formally. It’... (more)
category: News | clicked: 0 | comment | | source: www.kstreetcafe.com
tags: PR
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Spinning the Web - P.R. in Silicon Valley - NYTimes.com
published 245 days, 15 hours, 31 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 246 days, 10 hours, 27 minutes ago
Tuesday, July 07, 2009 4:26:00 PM GMT Monday, July 06, 2009 9:30:10 PM GMT
Spinning the Web - P.R. in Silicon Valley - NYTimes.com
Menlo Park, Calif. — Brooke Hammerling (publicist) and Erin McKean (entrepreneur) are in a Sand Hill Road conference room, hashing out plans to unveil Ms. McKean’s new Web site, Wordnik. Peter DaSilva for The New York Times Donna Sokolsky Burke, co-founder of the firm Spark PR, with Alex Edelstein at a friend’s birthday party in San Francisco. She says “power users” in social media are increasingly important. Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press ... (more)
category: News | clicked: 0 | comment | | source: www.nytimes.com
tags: PR