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Charlene Li of the Altimeter Group and Wetpaint has recently published a study in which her team ranks the top 100 brands by social media engagement.
The goals of the study were to measure how deeply engaged the top 100 global brands are in a variety of social media channels and, more importantly, understand if higher engagement is correlated with financial performance. We found that not only could we quantifiably measure engagement, we could also understand how more engaged companies tap an engagement mindset to perform better. Below are some of our key findings.
You can download the report here.
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