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With over 3.6 million fans, Starbucks has just passed Coca-Cola to become the the most popular brand on Facebook. How? A good combination of a well-done Facebook Page, fun promotions for fans, and effective Facebook home page Engagement Ads. In fact, Starbucks gained nearly 200,000 Facebook fans this week alone.
As you can see below, Starbucks saw some significant spikes on July 18 and July 21, when the company was running its Free Pastry giveaway. Fans who printed out this invitation could redeem a fre...
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