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In a break from traditional product sampling, sweetener brand Splenda is sending Facebook fans samples of its new Splenda Mist product to test reactions from consumers. Creating a Facebook following specifically to form a sample group is a new approach that allowed Splenda to gather personal information as well as all-important demographic data. So far, the experiment has been successful, with Splenda passing out more than 16,000 samples of the new prototype product in just 2 weeks.
Where most brands ...
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