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Search Engines Evaluating Snippets in SERPS By Bill Slawski, on July 24th, 2009
Meta descriptions for web pages likely don’t influence the rankings of your web pages in search results. But if your meta descriptions include keywords that your pages might be found for, they may be displayed in search results with links to those pages. If those meta descriptions are interesting and engaging, and provide the right information, they may influence people who view them and are interested in what you offer to visit your pages.
When someone searches at a search engine, they are usually presented with a list of search results, often referred to as SERPS - search engine result pages, that can include page titles, abstracts or snippets from those pages, and URLs from the pages. The abstracts or snippets may sometimes be part or all of the meta descriptions for the pages, if the meta descriptions contain the keyword or keywords used by searchers in their queries.
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