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Robbie Bach: Windows Mobile had a 'challenging year' By Joe Wilcox | Published July 30, 2009, 2:55 PM
Robbie Bach, president of Microsoft's Entertainment & Devices division, acknowledged that Windows Mobile had "a challenging year," with market share declining even as unit numbers increased. The company is ramping up for Windows Mobile 6.5's official release in October. Whoa, Bach asserted that the browsing experience on Windows Mobile 6.5 would be better than iPhone.
"We have to do a better job executing...and operating our business," Bach said. Is that an understatement. I have repeatedly criticized Microsoft's mobile strategy as being weak.
Bach's presentation lacked a critically fundamental element: Software platform. Apple's App Store platform is hugely popular -- with over 1.5 billion applications downloads -- and gaining. He simply ignored the importance of mobile applications.
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