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Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn « MetricsMan

published 192 days, 17 hours, 6 minutes ago posted by

http://jonnyboats.wordpress.com/ 193 days, 17 hours, 43 minutes ago

Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn « MetricsMan

Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn 2009 July

Public relations measurement is at a crossroads. Old techniques are no longer sufficient. Old metrics are no longer applicable. Old thinking must be replaced by new. The need for accountability, and to prove the value of PR and social media programs, has never been greater.

As we look to the next year, here are five things to forget and five things to learn about public relations measurement in 2010.

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tags: analytics, PR

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