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Nielsen: Average US User Now Spends Over 4.5 Hours Per Month on Facebook

published 240 days, 1 hour, 4 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 240 days, 5 hours, 16 minutes ago
Tuesday, July 14, 2009 9:23:11 PM GMT Tuesday, July 14, 2009 5:10:28 PM GMT

Research film Nielsen has just released new metrics on the web’s largest and stickiest websites. The results? You guessed it: users are spending more time on Facebook than other popular sites from Google, Yahoo, Microsoft, and AOL.

In June, time spent per person increased by over 25% to 4 hours and 39 minutes per person per month (that’s over 9 minutes per user per day, on average), according to Nielsen.

Meanwhile, time spent increased on Google sites to 2 hours and 31 minutes per person per month, but decreased on Microsoft and Yahoo sites. Time spent on News Corp sites (which includes MySpace) also saw a big jump during June.

category: News | clicked: 0 | | source: www.insidefacebook.com | show counter code
tags: Facebook, Google, Web metrics

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