Last time, we discussed Google sitelinks and suggested some improvements to the system.
Today, we'll explore some of the things Web site owners can do to affect changes to their selection of sitelinks, rather than stewing over how random sites are given sitelinks for terms like "auto insurance" and "fitness club." (I received an e-mail suggesting some sort of "deal" Google has with sites that receive sitelinks for non-branded terms like those I mentioned. There is, of course, no way to confirm this, unless Google comes out and says it.)
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