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KDPaine's PR Measurement Blog: YES WE CAN Measure Conversations
published 1047 days, 17 hours, 33 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 1048 days, 22 hours, 39 minutes ago
Wednesday, July 08, 2009 9:59:28 PM GMT Tuesday, July 07, 2009 4:53:06 PM GMT
KDPaine's PR Measurement Blog: YES WE CAN Measure Conversations

In his wonderful blog Global Neighbourhoods, Shel Israel has aruged that there is value to a conversation that can't be emasured. I disagree, of course. Because in 23 years in the business, I've never met a communications program I can't measure. The value of a good conversation isn't that it leads to greater market share, or a huge sale, but that it enhances relationships, which lowers the costs of doing business. When Robert Putnam did his research on the value of Social Capital, he was in fact mak...

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