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KDPaine's PR Measurement Blog: Great proof that social media works!

published 921 days, 18 hours, 43 minutes ago posted by

http://jonnyboats.wordpress.com/ 923 days, 14 hours, 47 minutes ago

KDPaine's PR Measurement Blog: Great proof that social media works!

There is some great data in here about how and why Social Media Brand Engagement is worth investing in. It backs up my theory that the true ROI of social media will not be in the number of "eyeballs" it reaches, or how cheaply it gets messages out, but rather it will be shown in the improvements in work processes and efficiencies and problem solving.

category: News | clicked: 0 | | source: kdpaine.blogs.com | show counter code

tags: social media

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