This August, 24-hour preschool television channel Sprout will launch a new multiplatform prosocial initiative, “Kindness Counts,” designed to support the development of empathy in preschoolers by promoting small acts of kindness that matter big. The long-term campaign will include a series of PSAs, digital and social media components, programming tie-ins and local extensions – all targeting parents and caregivers of preschoolers – with the ultimate goal of logging one million acts of kindness reported to Sprout from families all across the country.
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