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peeps

How Scotts Miracle-Gro's garden grows

posted by patsycameronpatsycameron 279 days, 8 hours, 35 minutes ago
Tuesday, August 16, 2011 6:27:30 AM GMT

This August, 24-hour preschool television channel Sprout will launch a new multiplatform prosocial initiative, “Kindness Counts,” designed to support the development of empathy in preschoolers by promoting small acts of kindness that matter big. The long-term campaign will include a series of PSAs, digital and social media components, programming tie-ins and local extensions – all targeting parents and caregivers of preschoolers – with the ultimate goal of logging one million acts of kindness reported to Sprout from families all across the country.

category: News | clicked: 0 | | source: www.multivu.com | show counter code
tags: 24-hour, campaign, caregivers, channel, Country, development, empathy, families, initiative, Kindness Counts, Launch, multiplatform, parents, preschool, preschoolers, promoting, prosocial, PSA, small acts of kindness, social media, Sprout, Support, television

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