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Google’s Listings of Internal Site Links for Top Search Results

published 1044 days, 2 hours, 26 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 1044 days, 7 hours, 7 minutes ago
Tuesday, July 14, 2009 9:23:11 PM GMT Tuesday, July 14, 2009 4:42:26 PM GMT

Google’s Listings of Internal Site Links for Top Search Results By Bill Slawski, on December 22nd, 2006 Sometimes when you see the top search result in Google, under it is a list of links to other pages on the same site. Ever wondered how and why that happens?

For example, a search for “wordpress” shows the wordpress.org page at the top of the search engine results page, with a link to the site, and a snippet of text from the wordpress home page. Then under that are links to other pages on that site, including; Download, Hosting, Extend, Blog, and “More results from wordpress.org.”

Here’s an image, from the US Patent and Trademark Office, of a result for the search “hp” which shows a link to the HP web site at the top of the results, and additional links to pages from that site:

I’ve had a few people ask me how Google does that, and while I could provide some ideas, I couldn’t provide more than that. Google published a patent application this week which gives a little more insight into the process.

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tags: Google, Sitelinks

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