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Google Analytics Blog: Using Google Analytics to determine your Demographic Bidding strategy

published 1034 days, 9 hours, 44 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 1035 days, 9 hours, 42 minutes ago
Friday, July 24, 2009 2:00:51 PM GMT Thursday, July 23, 2009 2:02:21 PM GMT

One of the coolest new features in Google AdWords is the ability to target different demographics using demographic bidding. This allows you to adjust your bidding strategy based on your target audience and how each demographic group converts on your website.

The AdWords demographic bidding interface can tell us the cost per conversion and conversion rate of each demographic.

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tags: Google

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