Research conducted by Facebook’s “in-house sociologist” Cameron Marlow last year and presented in May at the International AAAI Conference on Weblogs and Social Media offers some interesting findings on what makes the pages of celebrities, bands or movies grow to large numbers in a such a short time period. The findings aren’t just relevant to the next garage band that’s looking to make it big — there’s a lot to be learned by big brands, as well. Many brands are trying a little bit of everything these d...
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