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All the hype in the world (why PR isn’t enough to build your business)
published 922 days, 4 hours, 3 minutes ago posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 923 days, 2 hours, 9 minutes ago
Friday, July 31, 2009 2:53:10 PM GMT Thursday, July 30, 2009 4:46:56 PM GMT
All the hype in the world (why PR isn’t enough to build your business)

All the hype in the world (why PR isn’t enough to build your business) by Robert Scoble on July 20, 2009

As I travel around the world I see all the hype Twitter is getting. It’s on CNN. It’s on Entertainment Tonight. Everyone in UK seemed to be all atwitter. In Virginia the local TV weatherperson was touting her Tweets.

Ad Age today commented that the free publicity alone is worth about $48 million. I think they undercounted it. You couldn’t BUY this kind of hype with $50 million in your pocket. If yo...

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tags: business, PR, social media

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