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According to Bango, over 20% of people visiting web sites to purchase content using their mobile phones are now connecting via WiFi. This presents a major challenge to both content providers and operators as these mobile visitors are unrecognized by the networks, making it difficult to sell and market mobile services to them and significantly impacting mobile content revenues.
Smartphones and high end mobile devices with WiFi, such as Blackberries, the Apple iPhone, Windows Mobile devices, Google Android and Nokia Series 60 (N95, etc) represent the fastest growing mobile phone segment. This means that WiFi is appearing more frequently as a primary connection method across a growing range of handsets, according to data recorded in Bango Analytics.
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