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10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know

posted by http://jonnyboats.wordpress.com/http://jonnyboats.wordpress.com/ 1025 days, 5 hours, 35 minutes ago
Monday, July 27, 2009 8:15:37 PM GMT

As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people. As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted” Facebook world - not just copied and pasted from your Google AdWords campaign. As more ...

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tags: Facebook

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