The definition of Google Analytics goals has always been clear to me - a means to measure business objectives, reports and improve on them. As a London based Google Analytics consultant, I've had the privilege to work with many of the UK leading brands and seen some fantastic implementations of goals, together and quite surprisingly the lack of goals. Google Analytics has transformed itself over the years from a 'nice to have' analytics software to a 'must have' analytics software so providing you agree with my definition of Google analytics goals, you'll understand that they go way beyond tracking a sales funnel.
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